Monthly Archive: March 2013

Mar 07

Forbes “What Can Marketers Do To Manage And Leverage Big Data?”

Kimberly Whitler writes on the Forbes CMO Network “What Can Marketers Do To Manage And Leverage Big Data?” I like this article. Ms Whitler interviewed Tim Suther, the Chief Marketing and Strategy Officer for Acxiom, about why Big Data is significant for marketers.  Why should marketers care about Big Data?  So they can prove the …

Continue reading »

Permanent link to this article: http://www.hadoopwizard.com/forbes-what-can-marketers-do-to-manage-and-leverage-big-data/