Feb 02

Big Data Top Questions by Marketers and their Kids Infographic 2013

What are the top questions marketers ask about their Big Data and how are they similar to their kids’ questions? Here’s a tongue-in-cheek look at how their questions are similar. See the below infographic from Infochimps via Visual.ly.

Big Data 2013: Why Marketers and Their Kids are Asking the Same Questions

 

I work daily with marketers on leveraging big data for business.  I can attest that the types of questions they ask for analytics is similar to the list in the above humorous infographic.  Here are some more serious books I suggest marketers should consider reading to learn more about how data can power their marketing strategy.

Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age (Wiley and SAS Business Series)


Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know


INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

 

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