Tag: Marketing

Apr 05

Sears Now Sells Big Data Services via MetaScale

Like many Americans, I have my cherished Craftsman tools and Kenmore appliances from the US retailer Sears.  However, how many Americans know that Sears now also sells big data services as well? Sears is a well known US department store that had started off as a successful mail order catalog business in 1888, selling to …

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Permanent link to this article: http://www.hadoopwizard.com/sears-now-sells-big-data-services-via-metascale/

Mar 07

Forbes “What Can Marketers Do To Manage And Leverage Big Data?”

Kimberly Whitler writes on the Forbes CMO Network “What Can Marketers Do To Manage And Leverage Big Data?” I like this article. Ms Whitler interviewed Tim Suther, the Chief Marketing and Strategy Officer for Acxiom, about why Big Data is significant for marketers.  Why should marketers care about Big Data?  So they can prove the …

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Permanent link to this article: http://www.hadoopwizard.com/forbes-what-can-marketers-do-to-manage-and-leverage-big-data/

Feb 02

Big Data Top Questions by Marketers and their Kids Infographic 2013

What are the top questions marketers ask about their Big Data and how are they similar to their kids’ questions? Here’s a tongue-in-cheek look at how their questions are similar. See the below infographic from Infochimps via Visual.ly. Big Data 2013: Why Marketers and Their Kids are Asking the Same Questions infographic   I work …

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Permanent link to this article: http://www.hadoopwizard.com/big-data-top-questions-by-marketers-and-their-kids-infographic-2013/

Jan 11

What Every Marketer Needs to Know About Big Data

Photo credit: Sanja Gjenero

Forrester Research says that we are now living in the “Age of the Customer” where “the only sustainable competitive advantage is knowledge of and engagement with customers.” Aprimo CMO Lisa Arthur writes on Forbes “Why 2013 is the Year of the Marketer” where CMOs are optimistic about the growing relevancy of their marketing organizations because …

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Permanent link to this article: http://www.hadoopwizard.com/what-every-marketer-needs-to-know-about-big-data/